GreensMoms Celebration Launch at Half Moon Bay's Farmers Market

Curiosity killed the cat - despite its nine lives. Will mainstream kill the green movement despite global warming? Everywhere you turn nowadays, it's green this and green that.

It's like we're talking Smurf or something. "I was on my way to green my daily commute when I was road greened by that awful greenling agent. Can you green that?" Green has become such a staple of our daily media brainwashing and consumerist grocery errands that we tend to forget that green starts at home and it starts yesterday. That's where grassroots movements like GreenMoms.com can make a difference - you can join online, choose a local group, act on a local level and at your own pace.

The cynical will say that it's just another green website trying to sell you stuff. Websites trigger reactions like that, it's the flip side of being available online 24/7. It lacks that warm hand shake and eye contact that seal a deal.

However, GreenMoms.com is as real as it gets. I should know - I met them. The brainchild of Janice Solimeno and Melinda MacNaughton, GreenMoms.com was launched at the Half Moon Bay Farmers' Market last week.

I was there, registering people on a laptop while a friend made recycled calendar bags with my girls at the GreenMoms.com craft table. For the launch, GreenMoms.com partenered with the popular psychedelic kids' rock band The Sippy Cups and Sippy Doug was present at the market, juggling and entertaining a crowd of fascinated families. Earlier in the month, GreenMoms.com had a table at a Sippy Cups concert at Bimbo's.

The Sippy Cups are part of a growing number of bands who take the environment so seriously that they even have a Green page on their website.

Now, what is GreenMoms.com? It's a website to help green-thinking moms (and non-moms) live a greener life. Pretty simple statement. Don't you get the wrong idea and think green moms will dance in white robes under the redwoods for the summer solstice. No, no.

GreenMoms is practical and down to earth. A lot of topics get exchanged over online forums. Want a recipe for vinegar-based house cleaner? You got it. Want to know the closest organic produce stand? You got it too. Organic fair trade chocolate? Just check the blog.

With enough community presence, GreenMoms.com could become sort of the social parental arm of the Environmental Working Group or the Natural Resources Defense Council. So why wait? Register here. It's free. What can I say? Nowadays, free is worth a click.